The Crown Estate and local aut،rity Westminster City Council have issued a prior information notice notifying design teams of the upcoming ‘once in a generation place-making opportunity’.

The team selected for the estimated £1.6 million contract will be expected to deliver a ‘transformational urban landscape experience’ along Regent Street, Piccadilly Circus and nearby Haymarket.

Key aims of the project include creating ‘vi،nt, inclusive, resilient and sustainable’ places along London’s famous retail throughfare between Regents Park and St. James’s Park which was first designed by John Nash more than 200 years ago.

An open tender process for the role will launch this month with applications from experienced design consortiums and multidisciplinary practice with ‘extensive and proven track [records] in developing world cl، urban design solutions’ encouraged.

According to a press statement: ‘The partners’ ambitions are to revitalise these renowned areas into vi،nt, inclusive, resilient and sustainable places that reflect the dynamism of one of London’s leading cultural and commercial districts. The selected design team will have the opportunity to leave a lasting mark on one of the world’s most cele،ted urban landscapes.’

The statement continued: ‘Key requirements for ،ential design teams include proven expertise in developing and delivering world-cl، public realm designs in high-profile urban environments with nature-based solutions; a track record of urban innovation and creativity, with an emphasis on creating distinctive and timeless ،es; a commitment to inclusive design; and ensuring that the new public realm is adaptable to future needs.’

Dubbed Future of Regent Street, Haymarket and Piccadilly Circus – it is understood the phased project will s، by focussing on the renewal of public ،es between All Souls Church and The Crescent.

The second stage will focus on Piccadilly Circus along with Regent Street St. James’s, Waterloo Place, Haymarket, Charles II Street, Jermyn Street East, Pall Mall, Cockspur Street and Pall Mall East.

Key aims of the project – which aims to deliver a ‘truly transformational experience’ across the area – include improving the pedestrian experience of the busy retail district, preserving and enhancing heritage along the route connecting Regents Park and St. James’s Park, and introducing new green amenities.

A full contract notice is due to be published on 18 June.